Packaging | Icoa Rosé
What’s the world without a little chocolate, right? Once I crack a bar open, I can’t stop until there’s nothing left! 😂
This is my take on the packaging for Icoa Rosé, a fragrant chocolate made with rosé wine. This was my first attempt at commercial-grade packaging and it was a huge learning experience. Everything from the art layout and the cutting guides, all the way to inks and finishings.
Timeframe
A couple of weeks
Challenge
Design the primary & secondary packaging
Role
Packaging designer
So, what’s the deal?
It’s simple. I was tasked with creating fun packaging for any mass consumed product, and I chose chocolate!
El Rey is one of the highest quality chocolate brands in Venezuela, so this product seemed like something right up their alley.
I decided to do a small rebrand along with the package design, so it would all have a fresher aesthetic. The color palette is inspired in rosé wine. That’s also represented with the cocoa pods coming out of the bottle, which I think is a fun way to express what the product is all about.
That’s it! thanks for checking it out.
This was a fun project that mixes the two things I love the most, design and cooking.
To me, Icoa Rosé is fun, fresh and eye-catching. I’d love to see it one day in stores, standing out on the shelves over all the other chocolate boxes 😂.
Drop a line and let me know what you think worked best!
you can also head back home and check some of my other projects.